Switch: How to Change Things When Change Is Hard Villains Duology Series Blending art and science

Blending art and science

as he acknowledges

this book takes us into the lives of some of history's greatest ever writers

a master storyteller

Switch: How to Change Things When Change Is Hard Villains Duology Series Blending art and scienceISBN 13: 9780385528757 Publisher: Crown Publishing Group Publication date: 02 16 2010 Pages: 305 Sales rank: 16,551 Product dimensions: 8. 52(w) x 5. 80(h) x 1. 23(d) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that