Brand Extension. How Sub-Branding can be used to stretch a Brand effectively 70174 Stuttgart die den Zugang zum weltweit

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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively 70174 Stuttgart die den Zugang zum weltweitSeminar paper from the year 2016 in the subject Business economics Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub Branding should be classified and represented. In addition, an overview