Authenticity in Advertising W. Vogel & M. Büttner GmbH PSYCHOSOMATIC MEDICINE AND THE BEHAVIORAL
Description
PSYCHOSOMATIC MEDICINE AND THE BEHAVIORAL SCIENCES -- 4
Nachdruck der Originalausgabe aus dem Jahr 1887
ist die Rendite längerfristig negativ
ethylene physiology has gone through a period of exciting progress due to new developments in cellular and molecular bioiogy
Authenticity in Advertising W. Vogel & M. Büttner GmbH PSYCHOSOMATIC MEDICINE AND THE BEHAVIORALDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
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