Cardiovascular Health Care Economics formatIsbn:Softcover - 9781468497847 erhoffen sich 73% der Marketingverantwortlichen

erhoffen sich 73% der Marketingverantwortlichen die Aufmerksamkeit der Konsumenten durch den Einsatz prominenter Werbeträger aus den Bereichen Entertainment

Vienna University of Economics and Business (Urban Management and Governance)

the perceptive reader will notice some differences from Volume 1

this volume will be of great value to both scientists and practitioners

Cardiovascular Health Care Economics formatIsbn:Softcover - 9781468497847 erhoffen sich 73% der MarketingverantwortlichenAn illuminating and timely synthesis of methodological and clinical studies showing how medical costs can be established, how the value of clinical outcomes can be assessed, and how difficult choices can be rationally made. The methodological chapters review the conceptual and practical issues involved in estimating and interpreting health care costs, making health status and utility assessments, and statistically analyzing cost effectiveness and