Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus Zunächst werden jedoch die besondere

Zunächst werden jedoch die besondere Bedeutung des Themas und die gesetzlichen

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ADOLFO / BEHARES

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Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus Zunächst werden jedoch die besondereInhaltsangabe: Abstract: At the moment bonus programs are ? alone or in combination with other instruments one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. A typical bonus program of this kind is Payback. The problem is that still there is little known about why customers participate in bonus programs and that especially the crucial aspect rewards