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Customer Selection Rutilius Taurus Aemilianus unsere Abwehrkräfte stärktInhaltsangabe: Abstract: ? In the real world, all customers are not created equal.? This allusion to the Declaration of Independence captures a recent realisation of many companies different customers represent different values to a company. In fact, many companies are discovering that a large percentage of their customers are generating losses. XY Insurance is among those companies that recently discovered a considerable portion of unprofitable
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