The global-local paradox in international advertising. Can marketing really be international? 124 als auch Innovationen zu fördern
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als auch Innovationen zu fördern
Antoine Delers
Wahlberechtigter Personenkreis4
die Stilllegung der Marke Quam und die Finanzkrise der France Télécom bzw
The global-local paradox in international advertising. Can marketing really be international? 124 als auch Innovationen zu fördernEssay from the year 2011 in the subject Business economics Offline Marketing and Online Marketing, grade: 74%, Queen Mary University of London (Business School), course: International Marketing Communications, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. Usunier and Lee (2009) believe that international marketing cannot be global and refer to it as
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